I created a bold and modern brand identity for a food truck concept in the UAE and Egypt, serving tikka sandwiches, fries, and street-style meals tailored for Gen Z.
The challenge was to blend authentic tradition with contemporary trends, so I developed a visual language using bold graphics, urban-inspired typography, and a social-media-friendly aesthetic. The beige, orange, and black color palette was chosen to reflect the energy of charcoal grilling, spice, and street food culture.
Designed for versatility, the branding works seamlessly across food trucks, packaging, and digital platforms, resulting in a high-impact, shareable identity that stands out in the competitive street food scene.
