The Rihal brand was built to create a visual and emotional experience that reflects the essence of travel, discovery, and savoring special moments with coffee.
I started by exploring the meaning behind the name “Rihal,” which evokes a sense of journey, calmness, and self-reflection. In the branding development phase, I focused on blending authenticity with modernity; the free-flowing Arabic calligraphy of “رحّال” captures movement and exploration, while the clean geometric Latin font “RIHAL CAFE” adds a global, contemporary touch. One of the main challenges I faced was balancing the rich Arabic details with visual clarity at smaller scales, especially for applications like coffee cups and packaging. I solved this by simplifying the intricate curves and adjusting negative spaces to maintain legibility and harmony.
I also created supporting visual elements, like the vector illustration of the traveler on mountain peaks holding a coffee cup, to reinforce the storytelling and expand the brand identity across packaging and digital media. The final result is a cohesive brand that communicates journey, calmness, and distinct visual character, leaving a lasting impression on the audience.
Creating a logo for such brand will always surrounded by patterns and colors was a challenge, typography logo was the solution style based
